The mental health crisis is getting worse – not better.

We have a solution that is working. A new approach to resilience and mental health.

What We Do

For individuals, we offer a guided monthly membership, short courses, advanced programmes, one-to-one sessions and personal development intensives.

For youth, schools and universities, we share a revolutionary preventative educational curriculum that is transforming entire educational environments.

For organisations, our bespoke programme provides a new and effective way for addressing critical issues such as stress, burn-out, conflict between individuals and teams, and barriers to motivation and creativity.

Our programme empowers participants to:

  • Access the innate wellbeing and resilience that we all possess
  • Understand the thinking that drives destructive behaviour
  • Practically address real issues encountered on a daily basis
  • Embed sustainable solutions in their personal lives and educational/work environments

Our Approach

Our felt experience of life is not created by the world around us, but through our minds – what we refer to as the Superpower of Thought. If we think it we feel it. If we think it, it’s our reality. While we may believe that other people, events and circumstances cause our feelings, this is not actually possible.

We focus on the fundamental logic of how the mind works – and how it doesn’t. This leads to a seminal question: Where do we think our feelings are coming from? 

Learning about the inseparable connection between Thought and feeling can be a life changing discovery and carries enormous implications, empowering us with the knowledge that we have the freedom to think anything. Habitual and unnecessary thought patterns fall away. In their place, insightful understanding, clarity, creativity and quiet mindedness find their way into our lives in very practical, helpful ways. This leads to change and evolution; the realisation of potential and the uncovering of our built-in resilience and innate mental health.

We have also engaged leading academics, including Professor Anthony Kessel (Director, Global Public Health, Public Health England), Dr Roz Collings (Head of Psychology, University of Wolverhampton) and Professor Tom Kelly (Wayne State University, Detroit, Michigan, USA.) to guide and direct us. We collaborate with leading data analytic companies such as Teradata to analyse our results. We have drafted a soon to be published journal article The Efficacy of Mental Health Education for Improving the Resilience of Secondary School Pupils in the UK. We are constantly seeking advice and challenging ourselves to ensure that IHEART does indeed “work”, and that the results have “lasting impact”.

We still have work to do, but as demonstrating the sustainable impact of the IHEART Programme is an absolute priority for us, we won’t rest until that evidence base is built on firm foundations.

Anticipated Outcomes of the IHEART Programme

1. Beneficiaries have greater self-confidence so that they can achieve their full potential, leading to an increase in:

  • Personal wellbeing irrespective of specific circumstances
  • Self-esteem
  • Self-belief
  • Personal accountability
  • Healthy life choices

2. Beneficiaries are autonomous independent learners, leading to an increase in:

  • Positive attitudes to learning, motivation and perseverance
  • Problem-solving abilities and creativity
  • Concentration and retention
  • Pride in achievements, progress and attainment
  • Attendance and punctuality

3. Beneficiaries develop tolerance and understanding of others and are better able to respond in socially appropriate ways to their peers and teachers, leading to an increase in:

  • Helping others
  • Sharing and friendship
  • Team/pair-work
  • Contributing and co-operating with others
  • Respect for difference and diversity

4. Beneficiaries develop the necessary resilience to overcome difficulty and adversity so that they can cope with their life challenges, leading to an increase in:

  • Confidence to manage difficult situations
  • Communication and conflict resolution skills
  • Coping skills and dealing with setbacks
  • Positive and respectful relationships with family members, peers and others
  • Good mental health and the ability to recover well after experiencing difficulty

5. Beneficiaries experience greater psychological and emotional wellbeing, leading to a decrease in:

  • Stress, worry and anxiety
  • Low moods and depression
  • Feelings of loneliness and isolation
  • Addictive behaviour and self-harm
  • Bullying and challenging behaviour

6. Beneficiaries are able to self-regulate their behaviour, leading to a decrease in:

  • Disruption and shouting out – low and high level
  • Aggression, refusing to co-operate with others, and anger
  • Arguing, refusing and non-participation
  • Frequency of disruptive and anti-social behaviour
  • Exclusions and truancy

Our Team


Terry Rubenstein
IHEART Founder & Head of Education

The co-author of the innovative IHEART curriculum and founder of IHEART, Terry is widely recognised as a leading thinker, educator and speaker in the field of mental health and resilience. For over a decade, she has taught and impacted countless people through her uplifting training seminars, writings and online talks. Terry is the author of the ground-breaking bestseller, EXQUISITE MIND – How a New Paradigm Transformed My Life and is Sweeping the World, a book that tells the true story of her journey from years of suffering to mental wellness, as well as The Peach Who Thought She Had to Become a Coconut, a series of essays on the power of thought and innate resilience. In her “spare time”, Terry is a mother to six beautiful boys.

Zia Brooks
Head of Schools

Zia has previously taught for 26 years in large secondary schools and been a senior leader in the field of education. She has already significantly impacted the development of the IHEART curriculum and our  approach to facilitator training, as well as providing expert direction on how to align the programme with current UK  best practice in educational pedagogy. Zia will be leading the expansion of our training in schools and educational settings and  increasing awareness of IHEART in the world of education. She will also lead the development and training of teachers and leaders in the delivery of the IHEART curriculum – with a view to expanding our reach and impact on a national and global level.



Jeremy Bogush

Before his successful exit from the company he co-founded, Jeremy (Jez) was head of an international recruitment business which grew into a highly successful operation with multiple offices and a multi-million pound turnover. Having worked with clients across the globe, including Facebook, Sainsburys, Sky and many innovative start-ups, Jeremy has had significant exposure to a wide variety of sectors and is highly experienced in strategy, infrastructure development, organisational structure and leadership. He has now turned his professional focus and immense energy towards helping IHEART realise its vision of a step-change in how society, organisations and individuals can achieve their potential and realise their innate resilience and capacity for extraordinary performance.

Katherine Chidiac
Curriculum Creative Designer and Facilitator

Katherine Chidiac (Ba Hons, MA) is a creative director and designer committed to developing language that speaks to the eternal within us all. Superbly talented in visually communicating the principles of resilience and innate health to a wider audience, Katherine was involved from the outset in shaping the creative and graphic design of the IHEART curriculum. Having gone on to train as a facilitator, she now shares the joy and freedom of the IHEART approach with young people in primary, secondary and university settings.


Naomi Fisch
Director of Fundraising

Naomi has had a long and varied career in the non-profit and corporate sectors. Previously Director of Development at JW3 where she helped grow a large cross-cultural community organisation by devising and executing an effective and sustainable fund-raising strategy, Naomi has also consulted to the Natural History Museum and other prominent clients in similar ways. Armed with a passion to support young people’s mental health education and community building, Naomi’s experience and expertise in stakeholder engagement, communications and development is key to helping IHEART achieve it broader vision.


Debbie Fisher
Trainer & Senior Facilitator

Having entered the teaching profession as a modern languages teacher in secondary schools before specialising in language learning difficulties, Debbie has been involved in the development and delivery of the IHEART curriculum from the outset. A founding trustee of HEART, Debbie is hugely passionate about making the programme available to any school or institution interested in developing the resilience and wellbeing of their staff and students. During term time, when her two sons are both away at university, the family dog does his best to keep any signs of empty nest syndrome at bay.


Joanna Gilbert
Marketing Manager

Having come from a background in marketing and the arts. Joanna is heading up the marketing and brand development of IHEART. She is a creative thinker who is passionate about educating people into being resilient contributors to society. She has recently completed a MA in Fine Arts where she was awarded a distinction.


Matt Halfin
Higher Education Lead

Having spent 16 years launching and growing new services in a range of industries, latterly as Head of Marketing for an award winning social enterprise, Matt now leads IHEART’s work in higher education as well as working with social entrepreneurs on leadership and resilience. Growing IHEART’s presence in this sector provides the perfect opportunity for Matt to combine his own entrepreneurial leanings with a passion for unleashing the energy, creativity, passion and possibility of young people on the cusp of their professional lives.


Shoshanah Kahan
Head of One-to-One Services & Senior Facilitator

With a strong background in bereavement counselling and adult education, Shoshanah long ago embraced the more intuitive and fundamental understanding of human beings which is reflective of the IHEART approach. She subsequently incorporated this approach into all her individual client and educational work, seeing remarkable and sustainable results professionally, as well as in her personal life. A (young) grandmother a few times over, Shoshanah brings much needed wisdom, maturity and sensibility to the IHEART senior team.


Stacey Levine
Co-Head, Beyond Programme & Senior Facilitator

A clinical psychologist by training, Stacey worked for over ten years with individuals in both the psychiatric and private setting, but always felt there was something missing within the mental health field. Once she learned about the IHEART approach, Stacey immediately knew that she had identified the missing piece, both professionally and personally. As co-head of Beyond, IHEART’s Advanced Personal Development Programme, Stacey sits at the forefront of sharing this understanding to individuals and groups in a deeply impactful way.

Catherine de Picarda
Programme & Membership Manager

Before coming aboard as IHEART’s Programme and Membership Manager, Catherine’s career involved substantial stints in magazine publishing, marketing and education. Caring and creative, Catherine is passionate about mental health and is committed to helping people live their best lives.


Brian Rubenstein

Holding an MBA from Cass Business School and a Master’s Degree in Psychotherapy, Brian spent over a decade in senior roles in the non-profit sector and also worked for a number of years as a consultant at a FTSE 100 financial institution in the City of London. This background prepared him well for the task of launching and driving the rapid expansion of a charity dedicated to achieving transformative change in the field of mental health and resilience. And then there is Brian’s passion for writing: he has authored or co-authored five published books, including Escaping the Illusion, a novel for teenagers about discovering the true superpower that exists within us all, even in the most challenging of circumstances. Together with Terry, they are the joint parents of six sons – one for each London Marathon he has completed!


John Scott
Creative Director, Trainer & Senior Facilitator

A former creative director in the design and branding industry, John’s passion for communicating ideas through the visual arts prompted his involvement with a number of illustration and animation projects aimed at educating children about their innate health and resilience. Through these projects, John found himself teaching resilience in schools and academies, where, encouraged by the wise young minds that inhabited the classrooms, he realised exactly what all of those design presentations to company board members in his previous career had been preparing him for. “How marvellous!” he thought, without looking back.

Ruth Wagner
Academy Manager

Having always had a passion for working with and supporting people, Ruth was excited to discover how much the IHEART approach resonated with her when she came across it a number of years ago. Having worked in a number of charities over the years, she brings great experience of the non-profit sector and an extremely practical, down to earth mindset to managing the day-to-day to work environment which is IHEART. In her spare time, Ruth is also an IHEART practitioner as well as a wife and mother to four children (five if you include the husband!)

Trustees & Advisors

Dana Arenson
Chair of Trustees

Having graduated with a law degree from the University of Cape Town and become a mother to four wonderful children, Dana went on to immerse herself in learning about the revolutionary understanding of how the mind works which is the basis for the IHEART approach. Inspired by the immense transformational potential of this work, Dana set about co-creating, with Terry Rubenstein, the IHEART curriculum for young people. And if you like the name IHEART – Innate Health Education and Resilience Training – you can credit Dana; it was her idea!

Ila Garner-Patel

After 15 years in GSK and other major pharma companies, developing and implementing commercial strategies on a local, regional and global scale, Ila co-founded Brand(x), a London based consultancy and communications agency. Having led the business to significant growth until its sale in 2018, Ila has since founded two further consulting companies supporting the pharmaceutical industry and currently works as an executive coach mentoring senior leaders, while also serving as a non-exec chairman. Ila’s commercial and organisational expertise and experience plays a key role in guiding IHEART’s strategic direction and implementation of our vision.

Peggy Jhugroo

For over 35 years Peggy has worked in local government specialising in working with hard to reach communities, young people and their families. She previously led on mental health within Wandsworth Integrated Youth Service and has managed multiple teams including Ending Gangs and Youth Violence, Borough Early Intervention Team, Teenage Parents, and Prevention from Extremism. Peggy currently manages Wandsworth’s Targeted Youth Service teams and has recently been commissioned by a Croydon Pupil Referral Unit to deliver a whole school and family project underpinned by the IHEART approach.

Professor Tom Kelly

Professor Thomas Kelley, Ph.D., is an Associate Professor at the Department of Criminal Justice, Wayne State University, Detroit, Michigan, USA. Tom has authored or co-authored over 70 peer-refereed journal articles, many of which explore cutting-edge approaches to addressing issues regarding resilience and mental health in children and adolescents. With the benefit of over 45 years of professional experience in this field, plus extensive knowledge of similar interventions in the USA and globally, Tom provides essential guidance and input towards the rigorous research and evaluation of the IHEART Programme.

Professor Anthony Kessel

A public health physician, medical ethicist and GP, Anthony has led the international health work of the country’s national public health agency as Director of Global Public Health at Public Health England for the past 8 years. As well as being the Honorary Professor of the International Programme for Ethics, Public Health and Human Rights at the London School of Hygiene & Tropical Medicine, Professor Kessel has a research portfolio of over 100 publications in areas of public health and medical humanities. Anthony has also authored a children’s book and writes a personal column exploring his global health leadership work through a lens of psychological wellbeing.

Toni Medcalf

Toni is the Founder and CEO of the Schools Counselling Partnership which specialises in providing a counselling service supporting children, schools and families. Moreover, as a qualified Integrative Child and Adolescent Psychotherapist, who also serves as Attachment Lead for Ealing, Harrow & Tower Hamlets and as an advisory board member for BASE Babywatching, Toni offers great expertise and experience in how to integrate mental health support and solutions within school environments.

Kim Miller

An Advisory Teacher for Autism at London Borough of Barnet, Kim has worked as a teacher, SenCo and wellbeing specialist for children and teenagers with special educational needs for the past 17 years. She has extensive experience in primary school education and was part of senior leadership in school for many years. Kim’s knowledge, expertise and experience in providing support for children and families is of great benefit to IHEART’s holistic approach to improving young people’s wellbeing, as is her past work as an Inclusion Manager working with pupils with SEN, EAL and Pupil Premium.

Leonie Osborne

An Education, Research and Development Consultant, Leonie is a retired – but not tired Headteacher. Her lifetime of experience of teaching and leadership in primary and early years included, as National Leader of Education, supporting school improvement in many primaries and setting up and directing a National Teaching School EYELA – Early Years Excellence Learning Alliance. Leonie’s vast knowledge of the educational field has been crucial in advising IHEART on curriculum development, Ofsted requirements, school leader priorities, teaching practises and pupils’ needs.

Ryan Rabinowitz

A senior Business Director at Ogilvy, one of the world’s most prestigious advertising agencies, Ryan is an award-winning executive with vast experience in the fields of Advertising, Marketing, Brand Stewardship, Media and PR. Having led accounts such as Audi, Caterpillar, IBM, Inmarsat and Rolls-Royce, Ryan’s expertise, passion and knowledge is of great value to IHEART as we continue to expand our vision, footprint and impact.

Dr Andrew Solomon

A Consultant Physician in Internal Medicine, Diabetes and Endocrinology at East and North Herts NHS, Andrew initially trained at Oxford Medical School, graduating with distinction. He was a research fellow at the Royal Free Hospital/UCL leading to a doctorate in medicine and is currently the Clinical Audit Lead for a team of senior health professionals. Having been involved in medical research for a number of years, including multiple published papers and book chapters, Andrew provides essential expert input into our ongoing evaluation processes and research projects.

Watch this BBC interview with Glasgow Warriors’ & Scottish international rugby player, IHEART Ambassador Adam Ashe, speaking about how his game – and life – has been turned inside-out by the IHEART approach.



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