All About iheart

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What We Do

iheart is a registered charity that supports young people, parents, schools and educators by providing a range of specialised courses and programmes on mental health education, resilience and wellbeing.


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We Believe That

pink-droplet    Every person is born with
          innate wellbeing and mental health.

pink-droplet    We already have everything we
          need inside (we just don’t
          always feel it).

pink-droplet    Resilience can be covered up
          but never lost, damaged or broken.

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Our Vision

A healthy and thriving world where all young people can learn to uncover their innate wellbeing, resilience and potential to become contributing members of society.



3 figures illustrating mental health

Why is iheart so important?

When our youth know that mental health and wellbeing is innate and that they have everything they need inside, this is:

Liberating. Young people are excited to discover that they are whole and well. Nothing is wrong with them.

Hopeful. Young people discover that they have everything they need inside of them. This gives them the confidence to achieve their potential and overcome setbacks.

Empowering. Young people gain the knowledge and skills to navigate their journey through life. No doubt they will make detours, but they can get back on track!

3 figures illustrating mental health

What difference does iheart make?

When young people learn about their innate mental health and wellbeing, they have…


pink-droplet   Optimism & hope

pink-droplet   Ability to manage their feelings

pink-droplet   Acceptance of others & improved relationships

pink-droplet   Motivation to overcome difficulties,
thrive and realise their potential

pink-droplet   Capacity for dealing with adversity & setbacks

And Less

pink-droplet   Anxiety, stress & fear

pink-droplet   Low moods & loneliness

pink-droplet   Reactive behaviour

pink-droplet   Sibling rivalry & parental conflict

pink-droplet   Struggles with friends & social dynamics

The iheart programme gives young people a roadmap, signposts and a compass so that they know which road they are traveling on, and a way to re-route when they find they are off track.

Who wouldn’t want our youth to have such an essential instruction manual for handling life?

Our Team

Terry Rubenstein

Founder, Head of Education & Programmes

Brian Rubenstein

Chief Executive Officer

Jeremy Bogush

Chief Revenue Officer

Heather Casselman

Chief Integration Officer

Sandra Patterson

Finance & Operations Manager

Megan Rosenberg

Safeguarding Lead; Finance, Operations & Facilities

Rachel Abraham

Marketing Manager

Naomi Fisch

Head of Fundraising & Development

Charlotta Lynch

Senior Faculty, Training Lead; Supervisor, iheart Nordics & Translations

Debbie Fisher

Senior Faculty, Schools Delivery Lead & Training

John Scott

Head of Creative, Brand & Products / Senior Faculty, Training & Delivery

Zia Brooks

Teacher Training Lead

Stacey Levine

Delivery Lead

Christine Friend

Delivery Lead

Kat Chidiac

Creative Designer & Facilitator

Joanna Gilbert


Amanda Azouz

Donor & Corporate Relationship Manager

Eve Goldman

Social Media Manager

Alex Lyons

IT & Web Manager

Sonia Grant

Lead, iheart Scotland

Karen Auld

iheart Scotland

Marie Luecci

iheart Scotland

Imogen Rampton

Facilitator & Projects Adminstrator

Interested in a career at iheart, then check out our latest job opportunites here


Dana Arenson
Chair of Trustees

Professor Anthony Kessel

Ila Garner-Patel

Julian Bull

What if resilience is something you are born with,
not something you have to find or build?