iheart launches ignite!

Last night iheart held an event in London, our first in over two years, to celebrate the exciting launch of our new digital resilience wellbeing programme – ignite

The success of our in-classroom programmes created an unexpected challenge: how to scale the iheart message so that it could reach more children in hard-to-reach schools with very limited financial resources.

We required a solution that could be deployed easily and cost-effectively within schools that captures and holds the attention of young people and makes a meaningful difference to their lives.

So we created something completely unique … ignite iheart’s digital resilience & wellbeing programme for young people. Six highly-engaging 20-minute episodes are narrated by two youth hosts, creating an innovative, dynamic method for introducing iheart’s mental health education Framework to a large number of students.

The event last night was a celebration of our charity’s achievements in creating this new digital programme. We received wonderful, extremely enthusiastic feedback from many of the attendees covering a range of supporters, donors, school teachers, facilitators and friends. John and Terry (the programme creators) were the clear stars the other night, but in truth, everyone at iheart is a huge star for their tremendous contribution to our work. Thank you and I hope you feel as much excitement and optimism about our future as I do

As I said at the event, I am so proud of what has been collectively achieved. The team has done a spectacular job of capturing our powerful, deep and transformative message in a little bottle of magic called ignite and I – and so many of the attendees from the other night – couldn’t be more impressed!

Well done to all.

Onwards and upwards.