Impact Report



Misunderstanding “resilience deficit”

Case Study – South Africa

Case Study – Fitzjohns

Case Study – Scotland

Case Study – Resilience Tutoring

Reach – Stats

Reach – Timeline



When a person is at war with themselves, they will be at war with the world. But when a person is at peace with themselves, they will be at peace with the world.”

(Terry Rubensten, iheart Founder, September 2017)

Our journey over this short period has been immense: from a small group of people with a big idea and an even bigger vision – but with zero funding and very little operational infrastructure in place – we have evolved into a dynamic organisation that has reached and positively impacted over 25,000 young people in 22 countries.

Significantly, in spite of the enormous challenges posed by the global pandemic, much of that impact has occurred over the past 18 months. This report will focus on the difference we have made over the past year and a half. We will share with you some of the numbers we are most proud of from this period: how many children, parents, teachers, schools and parents we have worked with; a snapshot of their improvements achieved in wellbeing; and how we have effectively utilised funds raised to achieve our objectives.

But we also wish for you to more deeply understand what iheart is all about. As succinctly as possible, we will explain the iheart Framework that we teach; how it has evolved through robust testing in that most challenging of all environments – the classroom; what we have learned, adapted and improved upon as a result of that rigorous testing process; and the exciting new programmes and technologies we are employing to reach ever more youth – and the parents, carers, teachers and helpers who are such an important part of their lives.

And because our work is fundamentally about human beings, we will focus on specific case studies that demonstrate the very real difference we are making in the lives of young people. While we understand that a case study can never be fully representative, it can be highly illustrative. As such, we hope that you find the human stories presented in this report aptly illustrative of the deep truths about the human mind that lie within the iheart Framework. One of those truths is that our world is resilient – we just don’t always know it.

This means that all of our children are resilient –they just don’t always know it. At iheart, we believe in ‘resilient eyes’. For us, this means seeing all human beings through the lens of innate resilience. Knowing that all people have built-in wellbeing and resilience generates an extremely hopeful view of ourselves and our world, and a resilient mindset that gives us the confidence to adjust, problem-solve, overcome barriers and thrive. We constantly seek to apply this lens to ourselves as individuals, as well as to iheart, the organisation: how we learn, adapt, change and address challenges. We see it as the key to feeling at peace with oneself; and by extension, at peace with the world.

Thank you for joining us on this resilience journey. While there is a long, long way to go yet, there are also the fast-accumulating miles we have covered in a short period of time. Over the coming pages, we hope you will get a sense of both: the distance already travelled; and the huge amount of work still to do.

Best wishes

Brian Rubenstein


mental health

in the UK
has never been in such a

worse state

there is not a week goes by without a
major new headline in our media about how the

youngest generation are struggling.

of all mental health problems start by the

age of 14

of those young people

will not get a referral

to the NHS Cahms service

More than half of those young people
are then put off trying to find other routes of

help and support.

And many other “inappropriate” referrals, the children that don’t get help, include children whose parents are being divorced, children that are involved in court cases including sexual abuse, and children and young people currently involved with other
health agencies, police, probation and social services.

January 2021
  • Publication of academic paper in Journal of Public Mental Health: “iheart is a promising new intervention offering a step-change in mental health education for improving resilience, mental wellbeing and the ability for children to navigate psychological challenges.”
February 2021
  • Receive the matrix Standard accreditation (Department for Education’s quality mark) for iheart facilitator training course
March 2021
  • National Lottery funded research report: “In such trying times, by preventing young peoples’ wellbeing from negatively spiralling, and in some cases, returning mental health to pre-pandemic levels … the iheart programme is a huge success given the challenges we are currently facing.”
April 2021
  • Unlocking Resilience Virtual Conference, featuring Dr James Davies, Dr Marilyn Bowman, Professor Anthony Kessel and leading mental health campaigner, Ian Russel, attended by 1500 people
May 2021
  • Launch of new Creating a Resilient Family online course for parents and carers.
June 2021
  • iheart Scotland receives charity recognition (cross-border relationship with Charity Commission of England & Wales)
July 2021
  • Publication of updated edition of Escaping the Illusion, novel for young adults containing iheart’s core teachings, and is translated into Italian.
August 2021
  • Over 500 certified facilitators now trained through our accredited course in 22 countries
September 2021
  • Launch of new Resilience Tutoring programme; adaptation of iheart Curriculum targeting individual young people and small groups with additional support.
October 2021
  • iheart Finland delivers programmes in X schools, reaching X young people
November 2021
  • Large scale roll-out of first iheart programmes in Montreal, Canada and XXXX
December 2021
  • Department for Education recognises iheart as a provider of Senior Mental Health Lead Training for schools
January 2022
  • iheart’s partnership with Lifelink in Glasgow leads to 790 children receiving the iheart programme in Scotland
Feburary 2022
  • Translation of iheart Curriculum for young people in Hebrew completed
March 2022
  • Completion of successful pilot of iheart in Johannesburg, South Africa; 30 teachers trained, 200 pupils participated.
April 2022
  • iheart founder, Terry Rubenstein, interviewed as special guest on Slo Mo podcast by Mo Gawdat, expanding our message to countless new people and audiences
May 2022
  • Over 25,000 young people have now participated in an iheart programme, including children in Germany and XXX for the first time.
June 2022
  • Launch of ignite – iheart’s new fully digital programme for children aged 9-13; over 1,000 young people reached in pilot phase with significant statistical increases reported in wellbeing and resilience