header band in blue and teal
header band in blue and teal

Our Founder’s Story

iheart was established as a registered charity in 2016 by Terry Rubenstein.

Here’s how it all started…

9 yrs    pink-droplet

Happy and carefree      

Terry is a happy, seemingly well-adjusted young girl whose life is uncomplicated and full of promise. Had Terry undergone preventative mental wellbeing education at this age, she may have developed into an emotionally healthy adolescent equipped with the mental resilience to take on life’s challenges. However, this was not the case…

pink-droplet   10 yrs

     Insecure & self-doubting

Before long, insecurity and self-doubt start to creep in. Terry’s self-esteem begins to deteriorate, a problem many young people experience going into their teenage years.

15 yrs   pink-droplet

Troubling teens     

Life begins to feel very unpredictable, like an emotional rollercoaster. Sometimes, Terry feels socially confident and content; at other times, she struggles with feelings of insecurity, self-consciousness and fear of failure. Not knowing where to turn for help, she works hard to keep a grip on her growing anxiety, but develops a chronic eating disorder – a familiar story for many young people who, like Terry, feel unable to cope with adversity.

low resilience girl
Wellbeing girl

pink-droplet   17 yrs

     Moments of feeling hopeless & helpless

Whilst appearing on the outside to be somewhat ‘put together’, Terry’s dark inner thoughts lead to moments where she experiences intense feelings of pain and hopelessness. At times, her desperation leads her to self-harm as a ‘method’ of coping and finding relief.

29 yrs – Mother of 5 young children   pink-droplet

Hits rock bottom     

Terry’s twenties are a busy but fulfilling decade which includes getting married, immigrating twice and giving birth to five gorgeous boys, who she is crazy about. However, Terry’s struggles intensify as she faces a series of life challenges during this period. Not knowing how to access the reservoirs of inner resilience needed to deal with them, she reaches her lowest point and everything seems to come crashing down in a perfect storm. Yet, when its dark enough, we can see the stars…

low resilience girl
Wellbeing girl

pink-droplet   30 yrs

    Moment of insight and clarity!

After years of searching for answers, Terry deeply challenges her thinking and beliefs. She begins to experience moments of profound insight as she questions what she has always been taught about her personality and her ability to access unconditional resilience and peace of mind. As layers of self-doubt, fear and insecurity fall away, Terry realises that whilst her wellbeing may have been covered up, it cannot be damaged, lost or stolen. Her wellbeing is innate.

We have everything we need inside of us.

iheart is founded.

Terry knows that had she understood the nature of her innate mental health when she was young, it would have helped her immensely. From this conviction, iheart is born.

As a non-profit organisation with a mission to help young people uncover their innate resilience and mental wellbeing, Terry, the founding trustees and a small, dedicated team set about creating an educational programme to achieve just that.

Whilst having already touched the lives of more than 15,000 young people in eighteen countries over the past five years, there is a still a huge amount to achieve. So in a sense, Terry’s story – the iheart story – is just beginning …

low resilience girl

“We envision a healthy and thriving world where young people learn to uncover their innate wellbeing and potential to become resilient, contributing members of society.”

Terry Rubenstein, Founder of iheart

Our Founder’s Story

iheart was established as a registered charity in 2016 by Terry Rubenstein.

Here’s how it all started…

9 yrs – Happy and carefree

Terry is a happy, seemingly well-adjusted young girl whose life is uncomplicated and full of promise. Had Terry undergone preventative mental wellbeing education at this age, she may have developed into an emotionally healthy adolescent equipped with the mental resilience to take on life’s challenges. However, this was not the case…

10 yrs – Insecure & self-doubting

Before long, insecurity and self-doubt start to creep in. Terry’s self-esteem begins to deteriorate, a problem many young people experience going into their teenage years.

15 yrs – Troubling teens

Life begins to feel very unpredictable, like an emotional rollercoaster. Sometimes, Terry feels socially confident and content; at other times, she struggles with feelings of insecurity, self-consciousness and fear of failure. Not knowing where to turn for help, she works hard to keep a grip on her growing anxiety, but develops a chronic eating disorder – a familiar story for many young people who, like Terry, feel unable to cope with adversity.

17 yrs – Moments of feeling hopeless & helpless

Whilst appearing on the outside to be somewhat ‘put together’, Terry’s dark inner thoughts lead to moments where she experiences intense feelings of pain and hopelessness. At times, her desperation leads her to self-harm as a ‘method’ of coping and finding relief.

29 yrs – Mother of 5 young children

Hits rock bottom

Terry’s twenties are a busy but fulfilling decade which includes getting married, immigrating twice and giving birth to five gorgeous boys, who she is crazy about. However, Terry’s struggles intesify as she faces a series of life challenges during this period. Not knowing how to access the reservoirs of inner resilience needed to deal with them, she reaches her lowest point and everything seems to come crashing down in a perfect storm. Yet, when its dark enough, we can see the stars…

30 yrs – Moment of insight and clarity!

After years of searching for answers, Terry deeply challenges her thinking and beliefs. She begins to experience moments of profound insight as she questions what she has always been taught about her personality and her ability to access unconditional resilience and peace of mind. As layers of self-doubt, fear and insecurity fall away, Terry realises that whilst her wellbeing may have been covered up, it cannot be damaged, lost or stolen. Her wellbeing is innate.

We have everything we need inside of us.

iheart is founded

Terry knows that had she understood the nature of her innate mental health when she was young, it would have helped her immensely. From this conviction, iheart is born.

As a non-profit organisation with a mission to help young people uncover their innate resilience and mental wellbeing, Terry, the founding trustees and a small, dedicated team set about creating an educational programme to achieve just that.

Whilst having already touched the lives of more than 15,000 young people in eighteen countries over the past five years, there is a still a huge amount to achieve. So in a sense, Terry’s story – the iheart story – is just beginning …

“We envision a healthy and thriving world where young people learn to uncover their innate wellbeing and potential to become resilient, contributing members of society.”

Terry Rubenstein, Founder of iheart

Terry’s story, in her own words…

What if every young person had a resilience instruction manual
that could help them create a better, brighter future?